the lore of loverboy

somerset house

The lore of LOVERBOY at Somerset House celebrates Charles Jeffrey’s fashion brand LOVERBOY, taking the audience on a journey spanning from his queer club beginnings, via his fashion atelier to the star-studded present.

As the exhibition was arranged over three rooms, each reflecting a phase in Jeffrey’s career, the lighting scheme was designed to capture three distinct moods: beginning with a brash Ultra Violet and deep blue scheme, followed by a bright and evenly lit atelier space and ending in a room centred around a large custom designed light box that changes colour in response to the AV in the space. Making use of stock, hired and custom fittings the scheme was designed to foreground and enhance the many objects while immersing visitors in the evolution of this iconic fashion brand.